Not why branddeli as in, 'why work with branddeli?' - but why the name? I'd like to say that it came from a 10 hour brainstorming session where we threw the fragments of our brand back and forth across the table while inhaling cans of fizzy caffeine. In fact, it took about half an hour. That's the beauty of creative people - they master the art of serendipity, from which point they make coming up with creative ideas look easy.
Anyway - branddeli - the brand bit is obvious. That's our thing, our reason for being. And here's the scientific part - I get called Melly by the collective nieces and nephews. And so we came up with a load of words that rhymed with Melly. Jelly, belly, smelly, welly...well, we liked deli.
But here's where it gets really clever. What does a deli do? It provides all the ingredients you need to satisfy your appetite. And that's what we do - we provide a veritable shopping list of ingredients that you can choose and put together in whatever way you like to create the perfect creative 'sandwich'. See? Now that's what I call serendipity.
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