Hello and welcome to chew the fat, the new blog from branddeli. We'll use our blog to let you know what we're up to as well as teasing you with tasty morsels of chat that we think might tantalise you.
To start you off, take a look at this. http://www.youtube.com/watch?v=owGykVbfgUE
Old Spice have launched a brilliant campaign using video response to Tweets. At the centre is Old Spice guy, the most masculine, manly guy you could wish to meet. What's brilliant about this isn't so much the video content, although it is pretty funny, it's the creative approach to media planning. Posting video on Youtube by itself is a bit of a shot in the dark if you want to generate exponential awareness, but linking the campaign to Twitter and actually having this guy respond to celebrity Tweets like Ellen, Demi Moore and Ashton Kutcher has created a massive buzz.
Wish we'd thought of it!
In the world of branddeli we're building a brand, spanking new website for one of our big technology clients. It's all a bit hush hush, loose lips sink ships if you know what I mean but we'll let you know when it's done.
Bye for now.
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